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How to Measure the Performance of Your Blog

Using Analytics to Improve Your Content

A Blog or website needs to attract the people who will ultimately take the action you want. This might be anything from buying a product to attending an event or taking a course.

In order to know whether your content is leading visitors to your desired outcome, you need to know what they are doing, whether they are reading more and where they go next, preferably to a 'Join' page on your site or to a 'Buy' button. Your articles can lead them gently to the goal and entertain them along the way, but you don't want them to get lost, or to leave your website with no intention of coming back.

You don't need to know who the visitors are, but you do need to understand their behaviour. There is no danger of breaking privacy when you stick to that kind of tracking. Those who are not interested will leave immediately, but why did they think they would be interested? Are you using the wrong keywords for your goals?

Use Analytics Programs

I just read a post dated May 2019 by Search Engine Watch that talks about on-site analysis and more. It describes what you need to know better than I can, and recommends tools to help with the task.

The information in that article will help you think constructively about how you compose your articles and where to include content that takes the visitor through the steps to land at the destination you want without shoving it down their throats. Always remember to be entertaining, engaging or informative in every post and to include a 'Call to Action', however small, somewhere on the page.

Measuring performance regularly allows you to tweak older posts and improve new ones efficiently rather than guessing, which can be a huge waste of time and energy.

It also helps to decide where to place links in the article  so that they  get attention, and encourage people to click.  One example of a 'tweak' is to strategically place  images near your links.  (Hint: Those elephants in the image are looking down toward the link).

Learning to read analytical data is a great skill to have under your belt, even if you outsource your writing or edit articles written by your team.

This post is not a great example:)
I simply wanted to draw your attention to why you need to analyze!

By the way, I get a lot of 'bot' (non human) comments and out-and-out spammy comments trying to promote something unsavoury. If you are human and actually reading this, don't even consider doing that because - I just hit 'delete'.

But here's My call to action: Please add any useful insights you might have in the comments below, and let me know what you think of the advice you find.


Photo by ferran pestaña

Photo by Ray in Manila